Digital Marketing

10 Primary Tools For Digital Marketing Agency To Be Productive & Scale Their Business

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It is a challenge for digital marketing agencies to differentiate themselves from other agencies. To do this and gain a competitive advantage, agencies need efficient marketing tools to give them an edge. Tools used in business not only help with visibility but they also help with workflow.

To accomplish any job, you need the tools for your trade. This is the same for any profession:

  • An accountant would be helpless without Quickbooks and Excel.
  • A carpenter can’t construct a house without a saw, drill and other tools.
  • A salesman needs a phone and a CRM to make calls and close deals. The same case applies to digital marketers as well!

To drive traffic to a site, convert that traffic, and ultimately retain customers, digital marketers rely on various software tools. These tools also allow digital marketers to serve their clients better with services like competitor research, analytics, team management, etc.

Today, there are thousands of options when evaluating software for your marketing team. Even highly successful companies rely not just on one tool, but a suite of digital marketing tools to grow their business.

Such tools enable businesses to streamline their operations to achieve higher efficiency, work smarter, and be more productive. They also give agencies a chance to scale.

So, what are the best digital marketing tools?


The following 10 tools are primarily used by many agencies. They streamline operations and make focusing on main agency goals and core competencies easier while also aiding in accomplishing them. Let us find out what the tools are:

1. SendInBlue

SendinBlue is an email marketing tool and solution for small and medium-sized businesses. This is a useful marketing tool and email software for companies who want to automate their email marketing and email marketing campaigns. It is also affordable which is beneficial for agencies with a limited budget.

SendInBlue is an all-in-one marketing platform that will help small and medium-sized businesses attract, maintain, and enhance customer relationships. Agencies can increase their reach and subsequently grow with the help of the efficient email marketing campaigns created with the help of SendInBlue

2. Google Analytics

Google Analytics is a web analytics service provided by Google. It gives agencies free tools to analyze all the data of the business in one place itself. With the help of these analytics services, agencies can measure the performance of their marketing and analyze its results. This service is part of the Google Marketing Platform. Agencies get basic analytics tools, services, and statistics that help them with search engine optimization (SEO) and other marketing purposes.

Agencies can make smarter decisions based on the information gleaned by Google Analytics. Some features include tracking website traffic, user traffic, measuring the success of marketing campaigns, and measuring marketing & advertising ROI.

3. Ahrefs

Ahrefs is an all-in-one search engine optimization (SEO) toolset. It is an SEO software suite designed for marketing professionals. It offers features like link building, keyword search & research, competitor analysis, rank tracking, and site audits. This tool can also be used to find content that has performed well on a specific subject or topic.

Ahrefs can be used to rank higher on Google. Agencies can use this tool suite for many things including optimizing websites & optimizing operation and services by analyzing competitors, industry, and customer data.

4. Social Pilot

Social Pilot is a social media management tool. it is known for its affordable prices as compared to other tools in the market. Using this tool, agencies can manage all of their social media accounts from one place. Social Pilot easily helps agencies in scheduling, queuing, editing, and sharing all their content on social media.

Using this tool, agencies can achieve further reach and higher engagement. This will aid in productivity and scalability. In this regard on top of being social media management, publishing, and scheduling tool, Social Pilot is also a social media engagement tool.

5. HubSpot

HubSpot is a contact relationship management (CRM) software as well as marketing, sales, and customer service software. HubSpot is described as having a simple mission, which is to help companies grow. It is an all in one marketing and sales tool that helps agencies turn leads into sales, grow the company, attract and gain new customers as well as drive traffic.

It does this by offering its services across 5 different ‘Hubs’. They are Marketing Hub, Sales Hub, Service Hub, CMS (Content Management System) Hub, and Operations Hub. From these Hubs, agencies get services like ads management, CRM, customer support, email marketing, form creation, landing pages, and web analytics tracking.

6. Slack

Slack is a business communication platform. It is a messaging app for businesses and organizations that allows teams to work in a unified manner. Slack offers Internet Relay Chat (IRC) styled features like chat rooms called channels. These channels can be organized by subject, topic, groups, and more. On top of that members can also direct message one another. Slack also allows content including files, documents, images, videos, and more to be shared and saved.

This tool is also integrated with many other third-party tools and services that are used in a workplace like Google Drive, Trello, Dropbox, Box, Heroku, IBM Bluemix, Crashlytics, GitHub, Runscope, Zendesk, and Zapier.

7. Buzzsumo

This tool is a cloud-based platform that will help agencies with searching, obtaining, and discovering outreach opportunities, content, and engagement across all social platforms. This tool has four key features, namely Content Discovery, Content Research, Media Monitoring, and Influencer Research.

Agencies can create the best content strategies through Content Discovery and Content Research. They can find influencers to increase engagement through Influencer Research, and they can grab the best opportunities for their brand through Media Monitoring.

8. Grammarly

Grammarly Is a tool and an app that uses AI to help agencies make their communication consistent, high-quality, effective and full proof. With this AI application, organizations are provided with grammar correction and spelling correction. On top of that, the app also analyses the tone of the text according to what the user needs. The app also makes the texts easier to read by offering alternatives when the language used is complicated as well as through synonym suggestions.

Users can set goals and set the audience to have Grammarly analyze the text and suggest changes according to the same goals and set audience.

9. Zoom

Zoom is a tool used for communication. It is a cloud-based peer-to-peer software platform that is used for teleconferencing, telecommuting, distance education, and social relations. It achieves this by offering features like videotelephony, video conferencing, and online chat services.

Zoom has collaborative capabilities through its services like virtual video and audio conferencing, webinars, live chats, and screen-sharing. This video communication app is lightweight with an easy interface and many features and services.

10. Canva

Canva is an online design and publishing tool and a graphic design platform. It can be used to create a host of different visual content like posters, documents, social media graphics, presentations, invitations, business cards, and much more.

It has a drag and drop interface which when coupled with its wide array of available templates, makes it easy to design anything from posts and stories to presentations and cards.

Canva also offers a vast range of features to edit your design including all basic features from cropping and color editing along with adding textures, color correcting, backgrounds, adding texts, and much more.


Wolfable, like many other agencies, uses tools like these to help manage both operations as well as time. Such tools allow us to focus on our own goals as well as help us help our clients to achieve their goals.

Agencies can achieve productivity and scalability by partnering with agencies like us, who you the right tools smartly.