About the Client
MyValuation is a leading business valuation firm in Bangalore, India, specializing in accurate and compliance-driven valuation services. They assist startups and businesses with Business Valuation, Startup Valuation, IBBI Registered Valuation, Virtual CFO Services, and ESOP Valuation. The firm provides expert financial assessments to help businesses make informed decisions.
Despite their expertise, MyValuation faced challenges with online visibility and consistent lead generation in the competitive financial sector. To overcome this, Wolfable planned a strategic marketing approach to elevate brand recognition and expand their reach. The goal was to position them as the leading valuation experts for startups and SMEs, driving sustainable business growth through a strong digital presence.
The Objective
Increase Website Traffic & Leads
Establish Industry Authority
Enhance Brand
Visibility
The Solution
- Strategic SEO and Content Marketing- Revamped the website with SEO best practices, optimizing key pages and implementing a targeted keyword strategy to improve search rankings. Created high-value content, including blogs and industry insights, to establish MyValuation as a trusted authority in business valuation and drive organic traffic.
- Targeted PPC Campaigns- Launched highly focused Google Ads campaigns to attract high-intent prospects actively searching for valuation services. Optimized ad copy, landing pages, and bidding strategies to maximize conversions and ensure a strong return on investment (ROI).
Implementation Process
- Comprehensive SEO Audit & Optimization
- Keyword Research & Content Strategy Development
- Google Ads Campaign Setup & Management
- Conversion Rate Optimization (CRO)
- Performance Tracking & Analytics Reporting
- Local SEO & Google My Business Optimization
Results In last 16 Months
Increase in Organic Website Traffic
Increase in Total Website Traffic
Leads Increased
Key Takeaways
The success of the campaign was driven by the seamless integration of organic and paid marketing. While PPC delivered quick traffic and leads, SEO-driven traffic resulted in higher-quality leads with better conversion rates. To expand reach across India, we created dedicated city-specific pages, enhancing local search visibility. Social media amplified brand awareness, and data-driven optimizations ensured continuous growth, creating a sustainable and high-impact digital strategy.
Looking to grow your brand and generate quality leads? Partner with Wolfable for a results-driven digital strategy. Get in touch today for a free consultation and let's build your success together.
