About the Client
Sujal Engineering is a renowned manufacturer, supplier, and exporter of high-performance industrial pumps in India. With a strong reputation for quality and innovation, the company serves various industries, including chemical processing, pharmaceuticals, food & beverage, and wastewater treatment. Sujal Engineering is committed to delivering reliable and efficient pumping solutions that meet global standards.
Challenges
Despite its industry expertise, Sujal Engineering faced several marketing challenges:
- Limited online visibility and low search engine rankings.
- Difficulty in generating high-quality leads.
- A website that lacked engaging and informative content.
- A minimal social media presence and video platforms.
To expand its market reach and generate consistent inbound leads, the company needed a digital marketing strategy covering the industrial sector.
Reach More Customers with Right Strategies!
Solution
To address these challenges, we implemented a comprehensive inbound marketing strategy, focusing on SEO-driven lead generation and brand awareness. The key activities included:
- Website Content Updates & Webpage Additions
We optimized Sujal Engineering’s website by updating existing content, designed and optimized pages tailored to industry applications and case studies, helping attract niche audiences. - SEO & Content Marketing
We developed a content strategy centered around high-value blog writing. The topics were carefully chosen based on keyword research and industry trends to attract relevant organic traffic. - Email Marketing
A targeted email campaign was launched to nurture existing leads and re-engage past inquiries. This strategy helped improve conversions and establish stronger relationships with potential customers. - Social Media Marketing
We enhanced Sujal Engineering’s social media presence by consistently posting engaging content across LinkedIn, Facebook, Twitter and Instagram. The posts included industry insights, export post and product highlights. - Video Marketing
Produced high-quality videos showcasing pump applications, industry use cases and exporting pump enhancing credibility and reach. These videos were distributed across YouTube, Social Media Platform and company’s website, significantly increasing audience engagement, brand recall, and lead generation.
Results
The inbound marketing strategy delivered significant results for Sujal Engineering:
- Increased Website Traffic: 456% growth in organic traffic
- Increased Organic Leads: 277% increase in organic leads
- Higher Search Rankings: 88 high-intent keywords ranking on the 1st page of Google, leading to an 895% increase in search visibility.
- Global Lead Generation: 55% increase in international leads from global search engine queries.
- Improved Engagement: 58% boost in engagement across social media platforms.
