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Partnering with an Asset Management Company to Launch Their PMS Offering

April 2, 2025

About the Client

Steptrade is one of the fastest-growing asset management companies based in Ahmedabad, known for its client-centric approach and innovative wealth management solutions.

The client approached Wolfable with a clear vision — to launch their Portfolio Management Services (PMS) with a strong brand presence that resonates with investors.

We sat down with the Steptrade team, understood their requirements in detail, and identified the need for a premium, trustworthy, and forward-looking communication strategy that would set the right tone for their PMS offering.

The Objective

Introduction video

A high-quality product launch video to introduce the PMS offering

Creatives

Messaging and creatives for the App Launch to enhance digital presence

The Solution

Wolfable partnered closely with Steptrade, combining strategic thinking with creative execution.

We delivered:

  • A complete visual identity and design language for the PMS launch
  • Email campaigns that drove RSVPs and generated buzz among their investor community
  • Engaging social media invites and countdown posts to build anticipation
  • A premium product launch video showcasing Steptrade’s PMS vision and value proposition
  • Tailored messaging for their app launch that highlighted ease, trust, and digital convenience

The Outcome

The PMS launch event was a resounding success, generating excellent response and positioning Steptrade as a trusted PMS provider in the market. The brand now continues to build stronger client relationships, supported by a well-crafted brand identity and strategic communication.

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