About the Client
Our client has a YouTube channel in the healthcare niche with over 5K subscribers. The channel features a comprehensive collection of informative videos, case studies, and educational content.
Client's Concern
Despite their global reputation, extensive use of cutting-edge technology, numerous successful outcomes, and a network of over 10 centers, they struggle to generate sufficient engagement on their YouTube channel, despite consistent uploads and a wealth of existing content.
Our Work
- Conducted a comprehensive audit of YouTube channel
- Developed an SOP based on the audit report findings
- Segmented videos into A, B, and C categories based on viewership
- Researched top phrases and keywords for optimization
- Revamped all video titles and descriptions
- Created new, visually compelling thumbnails
- Leveraged Tags, Playlists, End Screens, and Video Cards
- Implemented a consistent posting schedule for New Videos
- Engaged Actively with audience comments
- Encouraged viewer interaction with effective calls-to-action
The Results
+55.94%
Views Increased
+56.52%
Watch time (hours) Increased
+52%
Subscribers Increased
+100%
Avg. views Increase
The Lesson
In healthcare, it's about creating awareness among the right audience through a tailored marketing strategy, rather than simply chasing leads. Quality leads will naturally follow.
