Email Marketing
Wraps up in 7 Minutes
Converted Email Open Rates From 5% to 30% For a Manufacturing Industry
Published On April 2, 2024
They surely thought it was impossible until we made it possible for them!
Yes, we are talking about the email marketing campaigns we ran for one of our clients from the manufacturing industry.
One of our clients, a stainless steel bars manufacturer, offers standard quality stainless steel bars to their valuable customers. With the thought of expanding their business network, we decided to include email marketing campaigns in marketing strategies.
From 5% open rates initially, our work stretched this number to 30%! How?
Our team of talented individuals grasps the core information including the audience we need to target and makes it engaging using appealing visuals and powerful words.
Before we study the entire case, let us give you an overview of what is email marketing and how it works.
Here’s a scoop!
Overview of Email Marketing
Email Marketing is one of the strong and most effective digital marketing methods that use email to engage with a business audience.
Marketers use a primary channel to send promotional or informational content to promote products or services or keep the brand’s customers aware of the ongoing business activities.
These Emails could include any information such as new product launches, ongoing offers, or real-time updates of the brand. It can be also used for educational purposes such as informing customers about the benefits or value of your brand.
Through emails, you can keep your audience in touch and make them feel prioritized customers. An open rate of email is the percentage of subscribers who opened the particular mail out of the total number of subscribers.
An email open rate helps to determine whether the implemented email marketing strategy is successful or not, if yes then how much.
For every industry, there are established average email open rates through which we can measure the strategy and work on improvements.
Open rate is one of the most important key performance indicators (KPI).
Types of Emails Used For Marketing
- Welcome emails
- Email newsletters
- Promotional emails
- Lead nurturing emails
- Survey emails
- Transactional emails
How We Converted Email Open Rates From 5% To 30% For Our Client?
For any manufacturing business, this may sound like magic, and it truly is.
As you read above, we came up with email marketing campaigns for our stainless steel bar manufacturing client.
It provides a range of quality stainless steel bars to its customers for various industrial purposes. In terms of increasing engagement with an audience and strengthening relationships with customers, our team approached the email marketing strategy.
| Email No. | Open Rate | Recipients | Delivered | Opened |
|---|---|---|---|---|
| 1. | 30.89% | 458 | 430 | 133 |
| 2. | 30.12% | 1835 | 1787 | 538 |
| 3. | 30.06% | 919 | 884 | 266 |
| 4. | 29.64% | 1204 | 1169 | 346 |
| 5. | 27.86% | 984 | 818 | 228 |
Above is the data of our top 5 emails with the highest open rates. With the help of strategic email marketing and a blend of our expertise, we reached these numbers of open rates that helped our client generate more new leads with increased conversion rates.
Practices We Followed To Increase Email Open Rates
1. Crafted compelling subject lines.
Subject lines play a pivotal role in increasing email open rates. We managed to keep our subject lines short, subjective, and more relevant to the context.
Here are some tips for writing subject lines:
- Keep it short, use 6-10 words.
- Ask questions.
- Make it mysterious.
- Use relevant emojis.
2. Exact to the point preview texts.
While the subject line is written short and not so informative, we make preview texts straight to the point, inclining what is contained in the email.
Here are some tips for writing preview texts:
- Create urgency, and encourage an audience to open their emails instantly.
- Keep preview texts between 40-140 characters.
- Include main points and use buzzwords.
3. Add Strong Call to Action.
We used a CTA as a button to encourage the audience to visit the link we directed them to. This helped to increase our website traffic and make the audience familiar with our products.
Tips for adding CTAs:
- Keep it short, 2-3 words max, use Order Now, Visit Us, Get a Quote, etc.
- Use bright colors for buttons.
- Use action-oriented words.
4. Include Appealing Visuals.
Visuals helped to catch the reader’s attention and save time as they can quickly understand the context from the creative itself.
How to create visuals for email marketing:
- Use high-quality images.
- Display and highlight the main information you want to deliver.
- Using infographics can generate more leads.
- Use interactive elements.
Wolfable is Open to Work for You!
Consistent efforts toward email marketing were one of the best outcomes for our client, as it helped to target the audience and convert the potential customers into real ones.
Wolfable sets the stage for marketing solutions pushed by effective strategies. With a team of skilled heads and their combined expertise in marketing, we help a number of businesses achieve their marketing goals and reach out to the targeted audience.
As a digital marketing agency, we offer a complete circle of marketing services including content marketing, social media marketing, SEO, paid ads, etc. Connect with us and accelerate your business marketing.
