The Company Background
ACI Workwear is a family-owned manufacturer of industrial and safety workwear, established in 2011 under the ACI Group umbrella. The company specializes in producing flame-resistant clothing, high-visibility workwear, cold protective gear, and customized industrial uniforms for sectors including oil & gas, construction, healthcare, food processing, and steel manufacturing.
With a solar-powered facility producing 100,000+ garments monthly and exports to 25+ countries, ACI Workwear needed a solid digital presence to match their manufacturing scale and reach international industrial buyers actively searching for certified safety apparel suppliers.
1. Technical Foundation & Site Architecture
- Built WordPress website with clear topical silos: Products → Industries → Locations → Resources
- Optimized Core Web Vitals for fast loading (LCP under 2.5 seconds) critical for mobile technical buyers
- Implemented structured data markup (Product, Organization, FAQ, Local Business schemas)
- Created XML sitemaps, fixed crawl errors, and established proper internal linking structure
- Achieved HTTPS security and mobile-first indexing compliance
2. Keyword Research & Targeting
- Identified 400+ keywords across three intent stages:
- Informational: "flame resistant fabric types," "workwear safety standards"
- Comparative: "best workwear manufacturers India," "FR clothing vs arc flash protection"
- Transactional: "custom industrial workwear manufacturer," "bulk safety clothing supplier"
- Mapped certification-based high-intent keywords: "ISO 9001 certified workwear manufacturer"
- Targeted location-specific queries: "workwear manufacturer Germany," "safety clothing supplier UAE"
- Identified long-tail technical terms: "EN ISO 20471 Class 3 high visibility jacket specifications"
3. On-Page Optimization
- Crafted keyword-rich titles: "[Product] | [Feature] | [Certification] - ACI Workwear"
- Wrote comprehensive descriptions (800-1,200 words) covering specifications, certifications, applications
- Optimized H1-H3 structure with target keywords
- Added descriptive alt text to product images
- Created dedicated pages for 10+ industries that cover sector-specific safety requirements
- Developed location pages for priority export markets incorporating regional compliance standards
- Targeted queries like "construction workwear supplier," "oil and gas safety clothing exporter"
4. Content Marketing for SEO
- Published 50+ in-depth blog posts (1,500-2,500 words) targeting informational keywords
- Created pillar content
- Developed seasonal content
- Published comparison articles
- Created downloadable resources to earn backlinks and establish authority
5. Off-Page SEO & Link Building
- Secured backlinks from industry associations, textile directories, and safety equipment platforms
- Obtained listings in B2B directories (IndiaMART, TradeIndia, Alibaba)
- Earned editorial links through guest posts on safety compliance topics
- Created shareable infographics on safety statistics to attract natural backlinks
- Promoted certifications and sustainability initiatives for digital PR coverage
6. Local SEO
- Optimized Google Business Profile with complete information, certifications, and facility photos
- Built consistent NAP citations across Indian and international business directories
- Encouraged client reviews highlighting quality and export capabilities
7. Ongoing Optimization
- Monthly keyword ranking audits and content updates
- Expanded content based on "People Also Ask" questions and Search Console data
- A/B tested title tags and meta descriptions to improve organic CTR
- Created new content targeting "quick win" keywords ranking positions 11-20
The SEO Results:
Monthly organic visitors scaled from absolute zero
Achieved keywords ranking on Google's first page
Featured snippets for safety standards and workwear queries
Qualified inquiries from industrial buyers through organic search
Positions for "workwear manufacturer India" and export-focused queries
Conversion rate from catalog download to sales inquiry
Came From International Organic Traffic (Europe, Middle East, North America)
Reduced cost per lead compared to paid advertising
Of total website inquiries generated through organic search
