Advertisers pay publishers or affiliates based on specific actions taken by users, such as form submissions, downloads, or sign-ups. This model focuses on the desired actions that directly contribute to the advertiser's goals and objectives.

A performance marketing agency specializes in implementing and managing digital marketing strategies focused on achieving measurable results, such as conversions, leads, or sales. They utilize various channels and techniques to maximize campaign performance and optimize return on investment (ROI).

Performance marketing is important because it allows businesses to track and measure the effectiveness of their marketing efforts in real-time. By focusing on key performance indicators (KPIs), businesses can allocate their resources more efficiently, drive targeted actions, and achieve specific business objectives.

The objectives of performance marketing can vary depending on the specific goals of a campaign or business. Some common objectives include increasing sales, generating leads, boosting website traffic, improving customer acquisition, enhancing brand awareness, and maximizing ROI.

The cost of a performance marketing campaign can vary widely based on several factors, including the specific marketing channels used, the target audience, the competitiveness of the industry, and the desired outcomes. Performance marketing campaigns often operate on a pay-for-performance model, where advertisers pay based on predetermined actions or results, such as clicks, conversions, or sales.