Client Overview
Virtue CPAs is a US-based accounting and advisory firm committed to helping businesses across different industries to manage their accounting and tax challenges.
They approached us with the common challenge every accounting firm faces with an under-delivering website. Virtue CPAs were firm advocates of their dedication to helping various industries with the issues of accounting and tax. Their digital presence, however, did not reflect their expertise and professionalism.
Initial Assessment of Website
- Technical Issues:Crammed with Poor Technical Performance, Low page loads speed.
- Obsolete Design: Aesthetic appeal that had not been updated for more many years causing perception issues with potential clients
- Confusing Navigation: Site structure is not ideal rendering it difficult for a visitor to find relevant service
- Mobile Responsiveness: Very poor on smartphones and tablets even though 63% of all traffic comes from mobile
- SEO Challenges:Missing focused optimization, no meta tags, and weak content strategy were affecting website SEO.
Our Strategic Approach
Based on thorough research, we then created an extensive redesign strategy, combining design improvements with performance optimization. This strategy established international standards showing that well-performing professional services websites successfully converted organic visitors.
Technical Base
User Experience
Content
Strategy
& industry-specific content.
Conversion Optimization
Mobile
Responsive
Results
- Page load speed improved
- Bounce rate reduced by 52%
- Improved performance on different devices.
- Mobile responsiveness significantly enhanced, leading to better engagement.
- Conversion rate noticeably improved, generating more qualified leads.
The Virtue CPAs case study demonstrates the significant business impact that a strategic CPA website redesign can deliver. By focusing on both technical performance and user experience, we created a digital presence that effectively communicates the firm’s expertise while generating measurable business results.
For accounting and advisory firms looking to grow their business, investing in a comprehensive website redesign can deliver substantial returns through improved visibility, engagement, and lead generation.
