About the Client
Mission Health is World’s finest & most advanced pioneering chain of Super-speciality Physiotherapy, Fitness, and Rehabilitation with 9 Centers in Gujarat. Established in 2007, Mission Health has been at the forefront of transforming physiotherapy and rehabilitation services in India. With a blend of expert skills, advanced technologies, and a compassionate approach, they have redefined the standards of care in the physiotherapy and rehab industry.
Their mission is to raise awareness about physiotherapy as the first line of management for various disease conditions, making world-class practices accessible to patients.
Challenges
Mission Health did not have a PPC/Google Ads marketing strategy or media strategy before working with Wolfable. They were acquiring new customers only from traditional marketing and word of mouth, and they needed a robust PPC marketing strategy that would help them to grow and scale.
They needed:
- Bigger number of new patient enquiries
- A scalable PPC and Google Ads marketing strategy
- A trusted partner to help them grow their brands on a national and international level
Objectives
Mission Health’s top priority is to increase the volume of new patients. They have huge aspirations in terms of their growth and aim to be the leading chain of Super-speciality Physiotherapy, Fitness & Rehabilitation Centers both nationally and internationally.
Mission Health’s main goals involved:
- Increasing new patient volume.
- Efficiently scaling up spending and conversion volume across all channels.
- Building awareness for the Mission Health brand and driving high quality sales qualified leads.
- To launch new search ad and video ad campaigns, with a long-term goal of optimizing & scaling PPC as a new source of new patients acquisition.
- Maximize lead volume and improve overall lead quality
- Achieve a significantly lower cost-per-lead
Solutions
Build a Scalable PPC Strategy Optimized for New Patient Acquisition
Step 1: Keyword Research, Analysis and Target Audience Research
Step 2: Created a Robust Strategy to Efficiently Drive Qualified Leads
Step 3: Created Compelling Ads Copies for Search Ads
Step 4: Conversion Tracking Setup
Step 5: Created Video Ads showcasing Results, Advanced Technology & Facilities
Step 6: Monitor, Analyze and Report
Step 7: Optimization
Results
High Volume of Qualified New Patient Leads and Increased Conversions at a Low Cost per Lead/CPA:
Increase in Website Traffic
Increase in Leads
Increase in Conversions
Decrease in Cost per Lead/CPA
