About The Client
The Daily Aesthetics is a premier multi-location dermatology and aesthetics clinic. Operating from three locations, Baner, Kharadi, and Pune, the clinic offers a complete range of treatments, including skin care, hair restoration, body contouring, and advanced aesthetic procedures.
With 25,000+ happy patients, a 4.8-star Google rating, and 4,500+ positive reviews, The Daily Aesthetics is one of the most trusted names in medical aesthetics built on clinical precision, visible results, and a premium patient experience.
The Problem
- Three GBP listings under-optimized low visibility in local map packs and 'near me' searches
- The phone number is incorrect on one listing, so patients can’t contact the clinic.
- Inconsistent NAP (Name, Address, Phone) data across profiles and third-party directories
- Service listings were incomplete missing the procedure-level detail needed for high-intent searches
- Sparse photo content across all three profiles reducing trust and engagement on Google Maps
- No consistent review management strategy limiting reputation growth and social proof
- Irregular GMB posting profiles appearing dormant between patient visits
How We Did It
1. Google Business Profile Audit & Diagnostic Review
- Full audit of all 3 GBP listings - impressions, calls, direction requests, and content gaps
- Diagnosed phone number error: conflict between GBP data and website resolved and re-indexed
- Benchmarked each profile against top 3 local competitors in Pune's aesthetics space
- Built a prioritized action plan: critical fixes first, enhancements second
2. Business Information Refinement & NAP Consistency
- Standardized Name, Address & Phone across all 3 profiles exact consistency for ranking trust
- Corrected business hours, service areas, and clinic attributes on each listing
- Audited and fixed conflicting data on Practo, Justdial, and Sulekha
- Rewrote GBP descriptions with location-specific keywords (e.g., "skin clinic in Baner," "dermatologist in Kharadi")
3. Category Optimization & Service Completeness
- Reassigned primary and secondary GBP categories to match highest-traffic local queries
- Populated the Services section with 20+ individually described treatments per listing
- Added structured attributes: "led by specialist dermatologist," "multi-location," "by appointment"
- Mapped niche procedures to the most relevant clinic branch for each location
4. Visual Content & Photo Optimization
- Uploaded high-quality photos across all 3 profiles - interiors, treatment rooms, team, and equipment
- Established a repeatable photo refresh process for the clinic's in-house team
5. Location Page Development
- Created dedicated location pages for Baner, Kharadi, and Kalyani Nagar with complete local SEO optimization
- Optimized each page with location-specific keywords, services, and content to improve local search visibility
- Aligned pages with GBP listings to strengthen local ranking signals and user experience
6. Local Keyword Optimization
- Identified location-specific keyword clusters per branch (e.g., "acne scar treatment Kharadi")
- Embedded keywords in descriptions, service entries, post captions, and Q&A responses
- Mapped seasonal intent cycles - monsoon skin repair, summer brightening to content timing
7. GMB Posting & Review Management
- Set up a consistent posting schedule new services, seasonal offers, patient education content
- Posts written in a patient-first tone: clinically credible and accessible
- Built review response templates professional, empathetic, and on brand
- Designed a proactive review acquisition strategy to grow volume and rating consistency
8. Client Collaboration & Communication
- Regular sessions walking the clinic team through changes and performance updates
- Coordinated directly with admin staff to implement and verify the phone number correction
- Delivered a clear optimization roadmap upfront sequenced tasks, timelines, and rationale
9. Ongoing Monitoring & Optimization
- Tracked key GBP metrics regularly: impressions, calls, direction requests, website clicks
- Refined keywords, post content, and service descriptions based on live performance data
- Maintained NAP consistency as new services, hours, or location details changed
The Outcome
- Higher local pack rankings surfacing consistently for procedure-specific 'near me' searches across all 3 locations
- Increase in discovery searches more patients finding the clinic through keyword queries, not just branded lookups
- +243% growth in direct calls from GBP resolved contact error restored a broken inquiry channel
- +324% rise in website clicks from profiles more patients exploring treatments and booking consultations
- +187% more direction requests across all 3 locations reflecting higher intent to visit in person
- Stronger review momentum proactive strategy drove fresh reviews, reinforcing the 4.8-star rating
- All 3 GBP profiles brought to 100% profile health score complete, consistent, and keyword-optimized
Want Results Like the Daily Aesthetics for Your Clinic?
Whether you run one location or ten, Wolfable builds local SEO strategies that bring high-intent patients through your door. Audit. Optimize. Rank. We handle all of it — from GBP fixes to location pages to review growth.
