Client
Sector
Services Delivered
Results at a Glance
| Metric | Before | After | Change |
|---|---|---|---|
| Organic keywords ranking Semrush · Worldwide | 12 | 1,023 | 85.25× growth +8,425% |
| Peak organic keywords | 12 | 1,306 | 109× growth |
| UK keywords in the top 10 | 0 | 68 | Improved |
| UK keywords in the top 3 | 0 | 20 17 at position 1 | Improved |
| Metric | Before | After | Change |
|---|---|---|---|
| Pages with ranking keywords | 0 | 46 | Improved |
| Organic traffic / visits | 18 | 3,182 | 176.78× growth +17,577.78% |
| Monthly patient enquiries | 0 | 197 | Improved |
The Client: An Independent Practice Up Against the Multiples
Mosspark Opticians is a family-run practice at 115 Airth Drive, Bellahouston, Glasgow. It was founded by an Independent Prescribing optician with close to 20 years of high-street experience. The practice follows what it calls "Slow Optometry": 30 to 45 minute eye examinations with OCT imaging, rather than the 15-minute appointments common at the big chains. Consultations are available in English, Urdu and Punjabi.
The clinical offering goes well beyond a standard eye test. It includes children's eyecare, contact lens fittings, dry eye and blepharitis treatment, myopia management, sports optician services, home visits, private referrals and a curated range of designer frames. The practice accepts NHS patients and offers private appointments too.
It is a strong proposition. The challenge was making sure local patients could find it.
The Challenge
Glasgow is a crowded market for eye care. Specsavers alone lists 22 stores across Glasgow and the surrounding area, and every one of them competes for the same "opticians near me" searches.
For an independent, outspending the multiples was never an option. In March 2025, Semrush recorded just 12 keywords for the domain. We identified four challenges at the start:
Almost no search footprint
Thin service-level content
Limited geographic reach
Inconsistent enquiry flow
Our Strategy
We built the programme around one idea: let the clinic's clinical depth do the competing. We set out to out-relevance the chains rather than outspend them.
The Results
Keyword Growth
| Keyword | Position | Monthly searches |
|---|---|---|
| independent opticians near me | 9 | 720 |
| eye test glasgow | 9 | 720 |
| optician glasgow | 9 | 390 |
| best opticians for eye tests | 8 | 390 |
| opticians in glasgow | 6 | 320 |
| glasgow opticians | 6 | 210 |
| local opticians who do home visits | 5 | 170 |
| contact lenses glasgow | 7 | 140 |
| opticians shawlands | 6 | 140 |
| opticians govan | 6 | 90 |
Another 139 keywords sit on page two (positions 11 to 20), including "optician" (12,100 searches a month, position 16) and "opticians close to me" (8,100 searches a month, position 19). These are the next growth opportunities.
Content That Earns Visibility
"glasses for round face"
Position 1
"what is astigmatism in the eye"
Position 1
"how long does an eye test take"
Position 8
Reputation
Mosspark holds a 4.8 out of 5 rating on Trustpilot across 82 reviews, with 98% of them five-star. Reviewers repeatedly praise thorough examinations, unrushed appointments and personal service, which is the same positioning our content and local strategy amplify.
