Leading education consultant established in India with a vision to bring the best opportunities to students who want to study abroad.
Objectives
Increase Traffic and Leads through SEO and Paid Ads
Rank Higher on broad and high-volume keywords
Achieve Top ranking and Traffic through Local SEO
Solution
- Developed Pillar Pages and Cluster Pages
- Created High Quality content and incorporated relevant primary, secondary and semantic keywords and content on pages
- Devised content marketing strategy by creating evergreen, solution-oriented and content solving common problems of the target audience
- Created Effective and Optimized Landing Pages and invested in Paid Campaigns through Social Media Advertising and Search Engine Marketing to generate high quality leads
Results
Achieved high rankings for competitive and broad high-volume primary keywords.
Search Engine Optimization
25+
Daily Average
Organic Leads
+91%
Increase in Organic Leads
Social Media Advertising
+211%
Increase in Leads/
Conversions
-70%
Decrease in cost per lead/conversion
Google
Ads
+187%
Increase in Leads/
Conversions
-57%
